As the year 2017 ended, twitter users were recorded to be about 330 million. The number has continued to increase making it a viable social media platform for a business to embrace and maximize its potential in the growing digital market. Twitter likes refers to an action that a user can carry out on a tweet or post. This action of appreciation is represented by a small heart under the post. What does twitter likes mean and how does it benefit a business?
Agreement and approval
When a twitter user comes into contact with your post and it resonates with them, they will want to approve the post and content shared. When they click the like button, which means they are in agreement with the shared post. In most cases the followers will be converted into potential clients and will boost the business and generate more sales for the company.
Bookmarking for future reference
Twitter likes can be used by a follower as a bookmark of an interesting post. While perusing through the app, one can bookmark a tweet and be able to go back to it at a later date or sometime in the future. A liked tweet is always stored in the likes tab on one’s profile page. For instance if you had shared a link to a company’s website, the person who liked it earlier can always go back and read more on about it. Who knows this might a potential client or can refer a friend, family or acquaintance?
To achieve more followers
When posting content, the user can like the post and prompt people to follow them. The content shared will be about the company, products and links leading to the website. Many twitter users will be attracted to a post hence making the following too. Though not all followers will be converted to clients but there is a high probability of attracting clients in the processes of attracting mass followers. More clients will definitely result to an increase in sales for the business.
Determine the number of users reached.
When posting a tweet, knowing the number of people the content reached to will help the business in analyzing their content. Users on twitter use the like’s button to acknowledge that they have read the post. For instance if the likes on a post are of a high number it will indicate that the content shared reached a significant number of people hence effective. On the other hand less or no likes will indicate the opposite prompting the poster to improve on the content so that it’s more effective. Always remember that effective content shared will result to increased sales and profits for the company.
Twitter likes is a service that can help a business improve its operations and increase its sales and profits when monitored well. The content shared should be well researched and structured so that it is effective to whoever comes into contact with it. After all increased sales and profits are every businesses targets even when they venture into the new digital market.